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My leadership values

What I believe

 

I believe social impact organizations that are empowered with strong marketing communications leadership are better positioned to achieve sustained financial resilience and scale their impact without sacrificing their people’s wellbeing or their strategic focus.​

My leadership values

DELIVER VALUE. 

Across everything I do, I strive to deliver the most meaningful value on our audience's terms.

1

LEAVE IT BETTER. 

I acknowledge and live my responsibility to leave everything I touch better than I found it.

2

EMBRACE HUMILITY. 

I embrace humility to stay open to any and every opportunity for continued growth.

3

4

UNLEASH POTENTIAL. 

I relentlessly work to unleash the inherent potential of every organization and person I work with. 

My DEIA commitment

 

My commitment to diversity, equity, inclusion, and accessibility (DEIA) informs every aspect of my work—from team leadership and strategic advising to brand and audience experience design. Since 2015, I’ve held senior roles in organizations where equity was central to the mission and business model, and where we primarily served historically marginalized communities.

 

My commitment includes, but is not limited to:

 

  • Continuous learning: Actively recognizing and mitigating my own and my teams’ biases and blind spots, while building the skills needed to ensure our brands, communications, and experiences are inclusive, representative, and accessible.
     

  • Operationalizing DEIA: Helping leaders and organizations clearly articulate, socialize, and embed DEIA commitments into decision-making, brand expression, and audience experience—including forming advisory groups and removing barriers to participation wherever possible.
     

  • Belonging and psychological safety: Championing and modeling practices that foster belonging and psychological safety across the teams I lead, cross-functional partnerships, and the audiences we serve.
     

  • Asset-based storytelling: Centering asset framing in brand expression and storytelling, positioning communities we serve as the true protagonists of their own stories, and ensuring audiences are never tokenized to serve brand goals.
     

  • Equitable vendor sourcing: Prioritizing minority- and women-owned creative and marcom vendors, with a strong preference for local and small-business partners.
     

  • Community-centered design: Embracing the principle that those closest to a problem must have a seat at the table—not only to inform our understanding of the challenge, but to shape its solution.
     

  • Strengths-based leadership: Building inclusive, high-performing teams through tools like CliftonStrengths and DISC, alongside intentionally designed spaces that share power, elevate diverse perspectives, encourage cross-discipline collaboration, and support reflection and shared learning.

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