Portfolio / Engage
SLO Water Plus Groundbreaking Event
EXPERTISE
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Groundbreaking event design
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Project management
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Speechwriting and presenter talking points
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Media relations
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Video storyboarding and scriptwriting
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Creative direction
DELIVERABLES
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Event run of show
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Keynote speech and presenter talking points
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Event press kit
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Social media and mail marketing campaigns
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Educational signage and displays
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Project outreach collateral
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Educational video
The City of San Luis Obispo, California (SLO) was ready to break ground on its largest capital public works project in the community's history — SLO Water Plus — and needed to re-engage key stakeholders via a well orchestrated groundbreaking event.
Working in partnership with project staff, the Mayor's office, and regional media I led all aspects of the event design, strategic communications, logistics management, and speaker prep including remarks for the Mayor, City Manager and Facility Director. Working with a creative team, we developed an informational video that aired at the program kickoff, and informational signage and collateral that broke down the project benefits and new water treatment technology into layman's terms. A press conference immediately prior to the event start helped secure ample regional coverage. More than 50 stakeholders and community leaders attended with rave reviews.
