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This is relationship design
In the rapidly changing world of fintech, Intuit’s product designers adapt brilliantly. The key? Stop designing products. Start designing experiences that enable relationships. Money management, business finances, taxes—few tasks generate more anxiety, uncertainty and doubt. Jane in New Hampshire wants to know if she’s filing her taxes right. Susan in Los Angeles dreams of scaling her business but struggles with cash flow. George in Chicago is saving for the down payment on


Following the peatland path
The politics of Indonesian peatlands are fraught: these rich ecosystems lock up vast amounts of carbon dioxide deep below the soil, but agriculture, urbanization, and other disruption above ground leave them prone to fires that pour that CO2 back into the atmosphere. In this complex archipelago, global climate concerns clash with suspicions about international encroachment and, above all, peatlands’ role in local and national economies. Meanwhile, conservation efforts faced a


The engagement economy wants a long-term relationship, are you up for it?
Trust is one of the biggest market differentiators of our time, but nearly 6 in 10 customers believe companies don’t have their best interests in mind, a state made worse by recent data breaches and a surging demand that your brand stand for something. And the moment your customers no longer trust your brand, they’ll kick you to the curb—swiftly and publicly. Sustained trust isn’t earned by posting a digestible data policy or dropping AI into the customer experience. It can


The trust=loyalty equation is real
Trust is the biggest market differentiator of our time, and we’ve dedicated an entire issue of The Practice Papers to it. Context Partners has been in the engagement and relationship-building game for a decade, yet never before has trust played such a crucial role in our clients’ success. Simply put, those who earn it will succeed and those who don’t will not. The 2018 Edelman Trust Barometer reports the largest single drop in trust in the survey’s history — with Americans’


The roots of reciprocity
In 2013, Trabian Shorters came to Context Partners with a bold idea. Design an unconventional fellowship that changes the narrative of...


A platform is not a community
Technology platforms are alluring for the social change sector. From knowledge-sharing hubs to interactive forums, tech promises...
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