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Portfolio  /  Build

WSC: Empowering industry leadership

EXPERTISE

  • Customer and employee insights research

  • Brand strategy and positioning

  • Vision and core values development

  • Brand integration strategy

  • Brand launch communications and audience engagement

DELIVERABLES

  • Brand strategy brief

  • Target client profiles

  • Master messaging framework

  • Identity and brand guidelines

  • Staff brand culture book

  • Launch video and staff event

“Tiffany’s contribution to our brand codified the strategic clarity that we leverage every single day, from what we say yes to, to how we hire and onboard new staff, markets we enter, you name it. It literally serves as our strategic north star."

 

Jeff Szytel, Founder and CEO

ROLE(S): Creative Director, Brand Strategy Lead

 

When she joined the Water Systems Consulting (WSC) team, Tiffany Meyer found a rapidly growing west-coast engineering and communications firm with aspirations to forever change the water industry for the better. What made it remarkable — its unique focus on relationships, trust, and delivering sustained client and community value — hadn’t yet been codified or operationalized across the growing team. Without this critical step, the firm risked losing the key to its success as it grew.

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Using a highly collaborative, staff- and client-informed process, Tiffany successfully codified and operationalized WSC’s brand strategy, core commitments (their values in action), ideal client profiles, and an evolved offer architecture that fully centered what makes WSC remarkable. Further, partnering with the CEO, she empowered the organization to begin to envision their broader industry influence – from diversifying the water industry, to better centering community needs (particularly historically marginalized water users) in their approach to water planning and infrastructure design.

 

Watch the brand launch video >>

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callaborators included: Nina Thoming (co-lead designer), Sarah Walker (art director and co-lead designer), Heidi Franklin (content lead), and Chee Web Development (website design and development). 

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