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Portfolio  /  Build

Dr. WendyLeigh White, ND


  • Brand strategy

  • Business modeling strategy

  • Positioning and messaging

  • Stationary design

  • Photoshoot art direction

  • Logo and identity design

  • Brand messaging

  • Website architecture, wireframing and design

  • Website copywriting and basic SEO

  • Editorial storytelling

  • Lead generation and marketing strategy


  • Business line pricing strategy

  • Complete brand strategy and identity package

  • Target customer personas

  • Original and stock Image library

  • Master messaging framework

  • Stationary package

  • Identity and voice/tone guidelines

  • Email marketing template

  • WordPress website

  • Content marketing plan

To scale her impact, Dr. WendyLeigh aimed to develop and launch a personalized wellness brand and online courses that could teach every day people how to embrace a life of vitality. To get there, she needed help aligning her vision to a compelling, differentiated brand and digital marketing presence.


I helped her articulate her personal brand strategy as well as a business growth plan, fee structure and target customer personas for her education business products. We then dove into the fun stuff—designing an identity that really spoke to WendyLeigh's deeply compassionate nature, vibrant energy and her core approach of food as medicine. Working with Andrew Paul photography, I art directed a full day photoshoot, and incorporated the resulting photography into a stationary package, email template, and a Wordpress website design, matching the design with brand-aligned copy. The website offered modular content blocks that could grow with the business over time.

I also armed WendyLeigh with a content marketing plan, and kicked off her lead generation effort by writing and designing her first gated ebook: Kitchen Healing: 10 Healing Foods for Everyday Ailments.

Key collaborators: New Why Web and Marketing (website development), Andrew Paul Photography

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