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Closeup shot of the ocean shoreline in Ventura, California on a sunny day, the pier just showing at the left edge of the photo.

Portfolio  /  Engage

City of Santa Barbara, CA

EXPERTISE

  • Project branding and messaging frameworks

  • Stakeholder mapping

  • Stakeholder engagement strategy and plan

  • Stakeholder insights research and feedback loop design

  • Virtual public workshop experience design and facilitation

  • Government affairs

  • Strategic communications

  • Interactive engagement platform experience design

DELIVERABLES

  • Stakeholder mapping

  • Stakeholder engagement strategy and plan

  • Stakeholder insights research and feedback loop design

  • Virtual public workshop experience design and facilitation

  • Government affairs

  • Public information campaign

  • Interactive engagement platform experience design

Video thumbnail of one of the educational videos created in this campaign. Shows the ocean in the background, with the Water Vision Santa Barbara logo and the video title "Why our community needs a Water Vision" in the foreground

Crafting a community-informed

water vision

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With a 20-year track record in water conservation and one of California’s most diverse water supplies, the City of Santa Barbara aimed to set a new standard for stakeholder engagement in its next water supply plan. In partnership with the City and a technical team of water planners, Tiffany Meyer led the full stakeholder engagement and strategic communications strategy, adapting seamlessly to a virtual approach when COVID-19 hit.

 

Meyer spearheaded project naming + branding, messaging, and stakeholder mapping, recruited a 25-member advisory group representing all water users/uses, and designed, facilitated, and synthesized insights from five workshops to guide plan development. Meyer also presented stakeholder-informed recommendations to the Water Commission and City Council and advised on a broader public outreach campaign incorporating articles, videos, op-eds, social media, and the Social Pinpoint platform.

 

This approach surfaced hidden impacts and inequities (particularly in water rates), rebuilt trust with key community organizations, informed regional water policies, and set a precedent for deeper stakeholder engagement in future City initiatives.

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WATCH SAMPLE EDUCATIONAL VIDEO >>

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BROWSE WORKSHOP RECORDINGS AND PROJECT DELIVERABLES >>

As a Latino community leader, I’ve been asked to serve on public committees for over 25 years. This was the first time I actually felt heard — and confident that our work would inform positive decisions that reflect our community’s needs.  



I can’t express enough how valuable this experience was for me.

 

ADVISORY GROUP MEMBER

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