Portfolio / Engage
SLO Groundwater Sustainability Plan
EXPERTISE
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Stakeholder mapping
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Stakeholder engagement strategy and plan
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Stakeholder insights research
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In person and virtual public workshop experience design and facilitation
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Presentation design
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Strategic communications
DELIVERABLES
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Stakeholder engagement plan
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Workshop summaries and stakeholder insight reports
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Public presentation slides and graphics
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Project messaging framework
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Outreach collateral and newsletter
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Project website
In 2019, the City and County of San Luis Obispo, California initiated the development of a Groundwater Sustainability Plan (GSP) for their "high priority basin" in compliance with the California's newly passed Sustainable Groundwater Management Act. The policy required basin managers to effectively engage "all beneficial uses and users" of the basin's groundwater in shaping and informing the plan. In collaboration with a technical and municipal team, I led all aspects of the two-year stakeholder engagement process, resulting in one of the most successful, stakeholder-approved and SMGA compliant GSPs created in the state. Mid-project, we successfully transitioned our engagement across +10 stakeholder segments to a fully virtual experience amidst the COVID-19 pandemic.
Our approach combined an integrated public information campaign (digital and print content, presentations, and op eds) that translated the complex information into educational content and articles accessible to all target segments, the design and facilitation of five stakeholder workshops, stakeholder insights and reporting to inform each GSP chapter, and presentations to the City Council, the regional water board, and Groundwater Sustainability Commission.
