Portfolio / Engage
EcoDistricts Summit
EXPERTISE
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Event experience design
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Event systems design
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Event microsite design
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Event marketing and fundraising
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Promotional and media partnership development
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Video creative direction
DELIVERABLES
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Event branding, positioning and messaging
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Event Wordpress microsite
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Sponsorship prospectus
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Event program design and speaker recruitment
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Event conference booth design
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Main stage "street video"
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Event report booklet
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Internal event results analysis deck
After taking a year off and moving all support in-house, securing a profitable year for this relatively unknown international leadership conference was a big undertaking for EcoDistricts. The three day Summit is known for offering an experiential urban learning lab within its host city, complete with venues that evoke urban vitality, urban learning labs project tours, local and sustainable food/beverage, and experiences that enable cross-sector collaboration and networking. I led a newly recruited team to develop all aspects of the event design (including an opening reception and two shoulder events), Denver-centered storytelling, logistics management, marketing (including more than 30 promotional and media partnerships), sponsorship solicitation, and a set of scalable event management and evaluation systems.
The result was the first profitable Summit in the organization's history, the highest attendee and speaker satisfaction ratings, lowest expense burden, highest faculty diversity, and a fully-baked, scalable set of event management and branded collateral systems.
WATCH THE 'STORIES FROM THE NEIGHBORHOOD' VIDEO>>
Key collaborators: Wahoo Films (street video production), and New Why Web (Wordpress microsite development)
