Portfolio / Build
EcoDistricts Certified
EXPERTISE
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Program brand architecture
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Positioning and messaging
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Website architecture, user experience, wireframing and design
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Website copywriting and SEO
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ECommerce and Salesforce integration
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Go-to-market strategy and plan
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Trademark implementation
DELIVERABLES
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EcoDistricts Certified and Accredited Professional brand guidelines
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Iconography and illustration library
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Program publications and marketing collateral
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WordPress website
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eCommerce system and Salesforce integration
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"Information Exchange" practitioner media library
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Interactive global project registry
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Dynamic user account interface
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Go-to-market plan
EcoDistricts aimed to forever change the smart cities and green building marketplace by launching the world's first certification for neighborhood-scale sustainable development. After five years of methodology design, the organization was poised to launch the program in 2016. The project entailed developing two foundational publications, a go-to-market and stakeholder engagement plan, as well as building the entire customer-facing publications and web interface where the certification process would be managed.
In partnership with subject matter experts, I built the messaging framework, illustration design, iconography, and publication design for the certification framework — the "Protocol publication" — and the Certification Handbook, as well as guidelines for the program's trademark implementation.
Working with subject matter experts and our contractor New Why Web and Marketing, I designed the full web user experience including the backend user account area, an interactive global project registry, a practitioner knowledge sharing exchange, Woo commerce storefront, and much more.
Finally, to support the integrity of the program post-launch, I developed the certified district marketing guidelines, customer intake process, and staff workflow to ensure a stellar experience and optimum brand loyalty.
