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Portfolio  /  Build



  • Brand identity design

  • Positioning and messaging

  • Photoshoot art direction

  • Website architecture, user experience, wireframing and design

  • Website copywriting and SEO


  • Brand identity package and guidelines

  • Original and stock Image library

  • Master messaging framework

  • Website content and SEO tags

  • WordPress website using the Know How flex components system and a custom Woo ecommerce  storefront

As a social impact nonprofit working in the highly competitive, global space of sustainable urban development, EcoDistricts needed a differentiated brand and strong digital presence to help build market excitement about their unique niche of services.


In partnership with the executive leadership team, I modernized the brand identity to more directly evoke the entrepreneurial savvy and urban grit central to the organization's approach. Next, I designed all aspects of a complete Wordpress web rebuild. The site architecture and components helped optimize design flexibility for in-house management, while directly supporting fundraising and lead generation goals. Further, I matched a newly created image library with the org's vibrant color palette to bring energy and personality across the site experience.

Key collaborators: New Why Web and Marketing (web development)

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