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Bag&Baggage Theatre


  • Tagline Development

  • Logo Design

  • Identity Design

  • Messaging

  • Stationary Package Design


  • Tagline and logo asset library

  • Brand guidelines

  • Stationary package

  • Messaging framework

While Scott Palmer's artistic vision was solid, the misaligned visual and message identity of his theatre's existing brand was keeping him from reaching a critical mass of patron support.

​I art directed and all volunteer team to articulate the theatre's core identity in the form of a tagline — REAL. PROVOCATIVE. THEATRE. I then designed the logo and tagline treatment and matched it with a stationary set that blended their old world foundation with an innovative edge.

All photography shown in design samples: Casey Campbell Photography

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