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BRANDING

Bag&Baggage Theatre

Expertise

Tagline Development
Logo Design
Identity Design
Messaging
Stationary Package Design

Deliverables

Tagline and logo asset library
Brand guidelines
Stationary package
Messaging framework

While Scott Palmer's artistic vision was solid, the misaligned visual and message identity of his theatre's existing brand was keeping him from reaching a critical mass of patron support.

I art directed and all volunteer team to articulate the theatre's core identity in the form of a tagline — REAL. PROVOCATIVE. THEATRE. I then designed the logo and tagline treatment and matched it with a stationary set that blended their old world foundation with an innovative edge.

All photography shown in design samples: Casey Campbell Photography