Portfolio / Engage
One Community Health
EXPERTISE
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Customer/patient insights research
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Bilingual stakeholder focus group design and facilitation
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Customer survey design
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Research analysis and recommendations
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Business naming
DELIVERABLES
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Customer and stakeholder research insights summary and recommendations
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Organization name change recommendation
Community-informed regional growth
For over 20 years, La Clinica del Cariño served the migrant farmworker community in Hood River Valley, Oregon. However, a federal capital improvement grant and growing healthcare needs in The Dalles—a neighboring, predominantly Caucasian community—prompted the clinic to reposition itself for broader public health appeal.
Meyer partnered with the clinic to conduct market and competitor research, along with patient and community perception studies, to assess the impact of a potential name and brand change, particularly on trust. She led three focus groups (including one bilingual session with an interpreter) and designed/managed a patient survey, uncovering key cultural insights to improve patient experience while validating the name change. Finally, she facilitated a naming strategy session with senior leadership, leading to the recommendation of “One Community Health.”
Tiffany’s insights and approach exceeded our expectations. She has an uncanny ability to earn the trust of a group quickly, allowing them to open up and share insights they otherwise wouldn’t. I’d highly recommend her.
COMMUNICATIONS DIRECTOR, ONE COMMUNITY HEALTH
